December 8, 2021

Test Preparation Market In India to Increase by USD 7.22 Bn |Technavio’s Research Insights Highlights the Rising Number of Enrollments in Test Preparation Courses as a Key Driver

NEW YORK, Nov. 11, 2021 /PRNewswire/ — According to the research report ” Test Preparation Market in India – Forecast and Analysis…

NEW YORK, Nov. 11, 2021 /PRNewswire/ — According to the research report “ Test Preparation Market in India – Forecast and Analysis Report 2021-2025″, the market is expected to have a YOY growth rate of 13.25% in 2021 along with a CAGR of 14% between 2020 and 2025.

The free test preparation sector and the segment of the test preparation market in India is expected to record significant growth during the forecast period. The university exam preparation segment dominates the market, with more emphasis given by students in the field of engineering, medical, pharmacy, and management. 

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Vendor Insights

The test preparation market in India is fragmented in nature due to the presence of several global and regional players.

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their products. Some vendors are also adopting inorganic growth strategies such as M&As to remain competitive in the market. 

For Instance-In January 2020, CL Educate Ltd signed a Memorandum of Understanding (MOU) with AICTE, the Implementation Agency for the National Educational Alliance for Technology (NEAT) scheme. It was an initiative of the Ministry of HRD, Government of India, for better learning outcomes in education through public-private partnerships and was launched across the country as a pilot phase in all approved government colleges in India.

Find additional highlights on the growth strategies adopted by vendors and their product offerings. Read Sample Market Research Report.

Geographical Market Analysis

The countries such as Algeria and Angola are expected to emerge as prominent markets for test preparation market during the forecast period.

Know more about this market’s geographical distribution along with the detailed analysis of the top regions.

Key Market Trends & Challenges:

The increasing use of analytics is one of the key test preparation market trends in India. Web analytics provides data regarding new student enrollments, which can further be utilized to offer improved coaching to the new batches. Vendors are using web analytics to study the data concerning the type of exam, student, and previous question papers. The use of learning analytics and web analytics helps vendors to apprehend the data and improve the overall design of the coaching provided to students, thus enhancing their role in the learning process. The benefits are leading to the increasing use of analytics in the test preparation market in India, which is resulting in market growth.

However, the test preparation market in India witnesses increasing competition from private tutors which may hamper the market growth. Tutoring is one of the fast-growing businesses. Many students are not comfortable attending group classes and opt for private tutors. Private tutoring is a far more effective method of learning for some students, enabling them to learn and grow at their own pace.

View free sample for highlights on market Trends & Challenges affecting the test preparation market in India.

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Test Preparation Market In India Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of almost 14%

Market growth 2021-2025

USD 7.22 billion

Market structure


YoY growth (%)


Performing market contribution

India at 100%

Key consumer countries

Algeria and Angola

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Aakash Educational Services Ltd., Bansal Classes Kota, CL Educate Ltd., FIITJEE Ltd., Kaplan Inc., Pearson Plc, Testbook Edu Solutions Pvt Ltd, Think and Learn Pvt. Ltd., Toppr Technologies Pvt. Ltd., and Triumphant Institute Of Management Education Pvt. Ltd.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period.

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


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