MISSISSAUGA, ON, Aug. 11, 2020 /CNW/ – From nail-biting overtime wins to buzzer-beating goals, the game of hockey has created unforgettable moments worthy of the “celly” or on-ice celebration throughout the years. To commemorate hockey’s return, Kellogg’s Frosted Flakes*, Official Partner of the National Hockey League (NHL®) and Official Cereal of the Stanley Cup® Playoffs, is teaming up with former Toronto Maple Leafs Captain, Wendel Clark. Together, they are inspiring Canadians to stay energized during the Playoffs season and let loose with their own “Cereal Celly” to welcome back the game we all love.
“Hockey is a sport that brings our country together, and after months of being asked to stay apart, nothing calls for more of a celebration than the return of the Stanley Cup® Playoffs,” says Wendel Clark. “With the new intense Playoffs format fans are glued to the game day and night like never before. Kellogg’s Frosted Flakes is that perfect go-to, game-time snack any time of day, which is why I’m partnering with Tony the Tiger, the ultimate coach. We’re encouraging Canadians to raise a bowl and unleash their own ‘celly’ when their favourite team or player scores big.”
The NHL® has experienced an evolution of on-ice celebrations over the years, affectionately known as the “celly”. As a nod to these iconic hockey moments, Clark and Tony the Tiger are issuing a challenge to Canadians to show off their unique #CerealCelly with Frosted Flakes.
“We know signature celly’s are not limited to the players on the ice,” says Christine Jakovcic, Vice President Marketing & Nutrition, Kellogg Canada Inc. “Hockey fans have their own unique rituals that are played out in living rooms across the nation, and Kellogg’s Frosted Flakes wants to honour these moments of sheer joy, especially during this challenging year. We are excited to partner with Wendel Clark and the NHL® to celebrate these moments of gr-r-reatness for hockey lovers from coast-to-coast.”
Kellogg’s Frosted Flakes offers fans the perfect game-time snack, especially during this year’s unique Playoffs format. From morning to evening, this delicious, crunchy cereal snack satisfies cravings, and energizes fans for the inevitable and highly anticipated marathon-watching sessions that lie ahead. This year, hungry hockey fans can choose from traditional Kellogg’s Frosted Flakes cereal or shake things up with Kellogg’s Chocolatey Frosted Flakes cereal, which combines rich chocolatey flavour with that irresistible crunch they love.
“Tony the Tiger has always been dedicated to the importance of teamwork, a core value that he shares with hockey greats like Wendel,” continues Jakovcic. “Teamwork, whether it’s on the ice or in communities across our country, deserves to be celebrated. Kellogg invites all Canadians to grab a bowl of irresistible Kellogg’s Frosted Flakes cereal, while honouring the sport that unites our nation.”
Fans are asked to share their own Frosted Flakes “Cereal Celly” on social using #CerealCelly throughout the Playoffs season. For more information about Frosted Flakes, fans can visit @frostedflakescanada on Instagram and Facebook, and also check out Wendel Clark’s Frosted Flakes #CerealCelly at @wendelclark17.
ABOUT KELLOGG CANADA INC.
At Kellogg Canada, we strive to enrich and delight consumers through foods and brands that matter. Our beloved brands include All-Bran*, Kellogg’s Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Kellogg’s Frosted Flakes*, Kashi*, Kellogg’s* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K*, Vector*, Morningstar Farms*, Cheez-It*, RXBAR* and more. We are also a company with a Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg’s® Better Days global purpose platform. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. To learn more about Kellogg Canada’s efforts in these areas, please visit www.kelloggs.ca.
* © 2020, Trademark of Kellogg Company used under license by Kellogg Canada Inc.
ABOUT THE NHL®
The National Hockey League (NHL®), founded in 1917, consists of 31 Member Clubs and proudly welcomes its 32nd franchise, the Seattle Kraken, for the 2021-22 season. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Gary Bettman has served the NHL as Commissioner since February 1, 1993 and has guided the world’s top professional hockey league to more than $5 billion in annual revenues and partnerships with more than 40 blue chip corporate sponsors. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 151 million followers – league, team and player accounts combined – across Facebook, Twitter, Instagram, Snapchat and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN and the NHL Network in the U.S., Sportsnet and TVA in Canada, Viasat in the Nordic Region and CCTV and Tencent in China. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Having entered the esports world in 2018, the League hosts the NHL Gaming World Championship annually, drawing record digital streaming audiences during the 2019 campaign. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. The NHL is committed to building healthy and vibrant communities through the sport of hockey by increasing youth participation and engagement; fostering positive family experiences; promoting inclusion, positive culture and leadership; and supporting sustainable community impact.
NHL, the NHL Shield, the word mark and image of the Stanley Cup and the Stanley Cup Playoffs logo are registered trademarks of the National Hockey League. © NHL 2020. All Rights Reserved.
SOURCE Kellogg Canada Inc.