December 3, 2021

Household Cleaning Products Market Research Report Highlights the Key Findings in the Area of Vendor Landscape, Key Market Segments, Regions, and Latest Trends and Drivers | Technavio

NEW YORK, Nov. 16, 2021 /PRNewswire/ — The latest Household Cleaning Products Market research report by Technavio infers that the…

NEW YORK, Nov. 16, 2021 /PRNewswire/ — The latest Household Cleaning Products Market research report by Technavio infers that the product innovation and portfolio extension is driving this market’s growth.

Resulting in a market growth of USD 14.44 billion from 2020 to 2025,

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Vendor Landscape

The market structure is expected to remain fragmented during the forecast period. The report also offers information on several market vendors, including Church and Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG, and Co. KGaA, Kao Corp., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., and Unilever Group among others.

Vendors are deploying various organic and inorganic growth strategies to compete in the market.

Godrej Consumer Products Ltd. – In December 2020, the company launched Godrej ProClean, a brand that provides surface cleaning and disinfecting solutions. The products offered under the brand include ProClean Toilet Cleaner, ProClean Bathroom Cleaner, and ProClean Floor Cleaner.

View more about the market’s vendor landscape highlights with a comprehensive list of vendors and their offerings.

Key Market Segmentation

  • Segmentation by Product: 
    • Surface cleaners: 
      • The household cleaning products market vendors should focus on grabbing business opportunities from the surface cleaners segment as it accounted for the largest market share in the base year.
      • The increasing per capita consumption in developing regions such as South America and APAC is the major driver for this product segment. In addition, the changing lifestyle of consumers has favorably impacted the sales of surface cleaners.
    • Dishwashing products
    • Toilet cleaners
    • Other cleaning agents (bleach)
  • Segmentation by Distribution Channel:
    • Offline:
      • In terms of distribution channel, the offline segment is expected to generate maximum revenue during the forecast period.
      • Offline retail formats help in generating most of the global market’s revenue. Various large retailers have also started creating private-label brands of household cleaning products. The goodwill attained by retail stores adds value to their private-label brands, and customers prefer such brands, owing to low cost and availability.
    • Online

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Regional Market Outlook

APAC will register the highest growth rate of 43% among the other regions. Therefore, the household cleaning products market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.

China and Japan are the key markets for household cleaning products in APAC. Market growth in this region will be faster than the growth of the market in Europe, North America, and South America.

The growing middle-class population, along with its increasing disposable income will facilitate the household cleaning products market growth in APAC over the forecast period. 

Download our FREE sample report for more key highlights on the regional market share of most of the above-mentioned countries.

Latest Trends Driving the Global Household Cleaning Products Market

  • Household Cleaning Products Market Driver:
    • Product innovation and portfolio extension: 

      Vendors are considering changing consumer preferences and introducing surface cleaners that protect surfaces from soil buildup and eliminate the need to clean every day. Vendors are also introducing new fragrances such as citrus and nature-identical deodorizers and fresheners. Moreover,  innovations are often based on functionality, pricing, new ingredients, packaging, and fragrances. 
  • Household Cleaning Products Market Trend:
    • Growing demand for premium products:

      Developed economies such as the US, the UK, Canada, and Japan have been experiencing a growing demand for premium household cleaning products. Convenience, better packaging, and aesthetic appeal are key attributes of premium household cleaning product brands. Most consumers in these countries are well-informed about the various cleaning products in the market and look for better performance and quality of products. Vendors incentivize this to increase their profit margins by charging premium prices for these products, which, in turn, can positively influence growth in this market during the forecast period.

Find additional information about various other market drivers & Trends mentioned in our FREE sample report.

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Household Cleaning Products Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 5%

Market growth 2021-2025

USD 14.44 billion

Market structure


YoY growth (%)


Regional analysis

APAC, North America, Europe, South America, and MEA

Performing market contribution

APAC at 43%

Key consumer countries

US, China, UK, Japan, and France

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Church and Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Kao Corp., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., and Unilever Group

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


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